American Business Culture Specialist Course

Master the skills needed to work SUCCESSFULLY with Americans. Become your company's expert.

Learn a proven American Business Success System based on more than 30 years of experience!

This is an online self-study program, consisting of PDFs, video tutoring, audio training programs, quizzes and more. Requires an intermediate or better English level (B1+).
  • American working-style, communication style and leadership-style
  • How to manage/avoid conflicts with Americans
  • How to coach or criticize Americans without making them into enemies
  • How to get excellent results from emails to Americans (proven techniques and templates)
  • How to open, conduct, and close meetings with Americans
  • How to negotiate successfully with Americans
  • How to present credibly and persuasively to Americans
  • How to handle American small talk (meet and greet, introductions, ping-pong technique, etc.)
  • How to obtain reliable commitments with Americans: "When is a yes, really a yes?"
  • How to get more reliable forecasts from Americans

Why would any company invest millions of Euros/Dollars to build up a business in the USA but not do enough to empower its employees by ensuring that they have the know-how needed to succeed on the American market, especially when that know-how can be obtained free of any charge or obligation?

Why would any employee or manager who works directly with American customers, colleagues or other partners not develop the skills they need to truly succeed, especially when they are available free of any charge or obligation?

Why would we make this exceptionally valuable know-how available, free of charge?

We believe that some of you will want to EARN CERTIFICATION, which proves that you possess the know-how needed to work successfully with American partners.

Passing the American Business Culture Specialist EXAM is all the proof you will ever need. 

There will be a moderate fee for the American Business Culture Specialist EXAM, should you choose to take it.

Why the American Business Culture
Training SYSTEM?

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The need is very real.

English proficiency alone does not predict success in American business. As a matter of fact, English proficiency without American business cultural know-how can even create an additional problem: Most Americans expect more from someone who is highly proficient in the English language.

The simple truth is that to do business successfully with Americans, international businesspeople must understand how Americans think about business, how they talk about business, how they work, lead, and expect to be led. 
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Learn at your own pace.

The ABC Training SYSTEM begins by teaching first principles. By using practical, "real life" business scenarios and common problems as context, participants learn which specific principles apply to each scenario, as well as which tools are available to master it.

Make your learning more effective with self-paced online courses that are available 24/7.

When you are ready, EARN the PROOF that you possess the know-how needed to work successfully with American customers and colleagues by taking the American Business Culture Specialist EXAM.
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Train your employees.

Most international companies whose employees work with American colleagues and customers and are performing far below their true potential in the USA.

Instead of earning healthy profit margins and enjoying strong growth rates, as they should and could be, far too many of them must be subsidized from home just to survive. Substandard performance is not OK and it should not be accepted.


Choose to succeed instead!
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